Bulgaria in the spotlight: The New York Times identifies the country as one of the top tourism destinations in 2025

In the prestigious ranking of the New York Times, which publishes a list of the best places to travel every year, Bulgaria took one of the places of honour in 2025. This news confirms the growing interest in Bulgaria, which is becoming increasingly popular among travelers from all over the world.

From 1 January 2025, Bulgaria officially joined the Schengen area. This means the abolition of border controls for citizens of most European Union countries, making travel much easier. In addition, the expected changeover to the euro makes the country even more attractive to foreign tourists as it removes the need for currency exchange.  

The New York Times recommends starting your trip in Sofia, Bulgaria's capital, which has been called an ancient cultural crossroads. Of special note is the so-called "Triangle of Religious Tolerance," where Catholic cathedrals, Orthodox churches, Muslim mosques and Jewish synagogues peacefully coexist. 

The Rila National Park and the Rila Monastery are also on the list of must-sees. These attractions offer tourists not only breathtaking views, but also the opportunity to immerse themselves in the mystical atmosphere of antiquity, ideal for hikers and outdoor walkers.  

The article also mentions Plovdiv, the second largest city in the country, which is known for its combination of antiquity and modern dynamism. The narrow streets of the Old Town with its Roman ruins, lively nightlife and cozy cafes make Plovdiv a magnet for tourists.

For history buffs, The New York Times recommends Veliko Tarnovo, a city of majestic architecture perched on the rocks. Its ancient fortresses and picturesque views mesmerize anyone who goes there.  

And for those who prefer a seaside holiday, Bulgaria offers Black Sea resorts such as Sunny Beach, Nessebar and Sozopol. Here tourists can enjoy mild climate, golden beaches and crystal clear water.  

In addition to its cultural and natural wealth, Bulgaria surprises visitors with its gastronomy and wine culture. Wines produced from local varieties such as Mavrud and Melnik are gaining popularity outside Bulgaria. The publication emphasizes that tasting Bulgarian wines will add color to any trip.

The New York Times list also includes the Galapagos Islands, Greenland, Huangshan in China, Ollantaytambo in Peru, the Nangma Valley in Pakistan, Kutaisi in Georgia, the Lofoten Islands and Kristiansand in Norway, Kyoto and Toyama in Japan, Kilifi in Kenya, Los Cabos in Mexico and a number of other places.

Bulgaria stands out on the list with its affordable price and variety of experiences that are suitable for both history lovers and fans of active holidays or relaxation on the beach.

Bulgaria’s inclusion in the list of the best tourist destinations is a recognition of its rich cultural heritage, natural diversity and comfortable conditions for tourists.

2025 promises to be a special year for Bulgarian tourism, attracting new travelers who will discover all the charms of this incredible country.